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There's nothing more helpful or more detrimental to a company or person than their brand The importance of branding goes far beyond the look or logo. It's not about packaging or other business materials. Whether you're just starting out or have been in business for...

Marketing is a huge factor in the success of any business. The strategy you put in place and how that plan is executed can be the difference between major success and heartbreaking failure. There is no shortage of small business marketing ideas available to you. But...

After years of hard work and dedication, you've finally secured the funding for your great business idea. Now all that's left is to open your business and wait for the public to flock to your company. Except that's not how things work in today's market at all. If...

So you have an idea for a great new business venture? Congratulations! With a lot of hard work, you're looking at a bright and profitable future. Keep in mind that you're in a delicate stage, though. Countless businesses are doomed before they even start simply...

Productivity is vital for success in every company. But, it can be the difference between success or failure for a new startup. We all know lots of things can distract you from completing your daily goals. The trick is to be productive despite interference from...

There are more than 1 million small businesses across Canada. Many of them are service businesses that provide people with everything from accounting services to dry-cleaning services. If you own a small business that specializes in providing a service to people, you...

With everyone running to their phones to Google everything they hear about, your business can lose a lot of potential traffic if it doesn't have a website. Right now, 60% of consumers who want your company info are looking for at least some kind of official, online...

Do you have the next million dollar business idea? You might want to conduct a business test before you put your ideas into motion. Lots of businesses fail. Only 20% of businesses survive their first year, and about half of those businesses will be gone five years...

Are you gearing up to launch an online business? The world of e-commerce is sky-rocketing. Online retailers can make $40,000 in e-commerce sales per month, and this is often just the start. Still, building an online business is not for the faint of heart. It requires...

Starting a business used to be like throwing money into a wishing well. Entrepreneurs could pay exorbitant amounts of money and see little return on investment. Nowadays, wishes cost less and the well tells you if what you’re doing is worth your time, effort, and investment.

The wishing well in our analogy refers to marketing. There’s never been a better time to be a startup because your overhead for marketing–thanks to digital media trends–doesn’t have to bankrupt you. You can also track your marketing efforts with more ease and accuracy so you know early on if a tactic is working or not.

But what are the trends you need to know? In this guide, you’ll find 7 trends to incorporate into your digital marketing strategy so you can grow your business. Keep reading to help turn your wishes into reality.

When you establish a great startup financial model, you’ll be able to raise money from investors, get loans from banks, and much more. Proving your business is sustainable is key to gaining support.

How do you create a good financial model? These steps will help!

Did you know that the average CEO in the US is reading four to five books a month, yet the average person in our country is only reading two or three books a year? Warren Buffett, who has a net worth of over $80 billion, said the key to success is to read 500 pages a day.

While reading 500 pages a day or one book a week might not seem doable, most successful entrepreneurs agree that reading is a key to their success. Books are one of our most valuable sources of knowledge and allow us to become well-rounded.

If you are a budding entrepreneur, start exercising your brain health by checking out this list of the best books for entrepreneurs.

Building a new business can be a major struggle. One of the first priorities for business owners is building their client base.

And while digital marketing makes it easier than ever to reach a wide audience there is an inherent problem in that strategy: Unless you’re selling to the audience you are reaching the effort was all for nothing.

That’s where conversion funnel optimization comes in.

It isn’t enough to just build a solid online presence. You also need to guide your audience through the buying stages.

In traditional marketing, companies could spend millions trying to build awareness. The process was slow and much more art than science. But there isn’t time to waste with the digital economy.

Here’s how to get your audiences buying:

So, you've dreamed up the perfect product, created a few prototypes, and have even come up with a packaging design. But have you taken the time to develop a solid product launch strategy? If not, all your hard work could go to waste. Don't panic. Instead, keep reading...

Creating a business can also create a lot of stress. So much that articles get written expressly about how to deal with ‘startup stress’. Being at the outset of an undertaking as large as launching a business can carry unexpected challenges.

One of the ways to combat startup stress is to have a plan in place. A successful business plan can secure capital and it can also provide a structure to avoid burnout.

Planning also has a lot to do with preventing your business from suffering an early demise. Stats show that only 33% of business make it to their 10th year and beyond.

While some of the decisions you face will seem small, every piece is important for creating a solid business plan.

77% of B2B marketing leaders say branding your company is critical to growth. Also, 82% of investors say brand strength and name recognition guide them in their investment decisions. The more you research, you realize all business authorities share the same mindset...

The latest marketing trends demonstrate the wide variety of options a new startup has to find their first customers. So, where do you start?

Creating a marketing strategy for a startup usually focuses on budget before anything else. Stop! If you don’t invest in your marketing at the start of your business, you’re dooming yourself to a constant customer chase.

The first step is to make sure you’ve got great content for potential customers. Write some in-depth and high-quality blogs that appeal to your target audience. You’ll also need to clean up your website so your customers have a simple buying experience.

Next, decide how you want to bring your customers to your website or your business. Study the current marketing trends and have a look at what your successful competitors are doing. Do they use pay-per-click ads, or do they invest in social media direct engagement?

Knowing what your competitors are up to is a good indicator of where you need to start. It’ll help you stop feeling overwhelmed by the options available to you.

However, if you want to make sure you’re staying ahead of your competitor, it’s worth looking at the latest marketing trends of 2018 to see how your business could benefit.

Are you struggling to make an instant connection or draw people in at a trade show or industry event?

Do you feel like your trade show booth design isn’t doing much to get peoples’ attention — or promote your brand in any way?

If so, you need to re-evaluate your overall trade show marketing plan as soon as possible.

This post is here to help.

Read on to learn some of the most important aspects of marketing your business at a trade show.

By following this advice, you’re sure to make a lasting impression on everyone who visits your booth, long after the trade show has ended.