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In 2017, more than 2.4 billion people regularly used social media worldwide. As a business owner, that’s a lot of people you could potentially reach.

But when you’re just starting out, it can be tough to know where to begin with social media marketing. That’s why we created this list of the do’s and don’ts of advertising on social media.

Check them out!

There are a lot of things to think about when starting a business.

And creating an online presence sometimes seems like too much, but it doesn’t have to be that way!

We’re firm believers that your business needs a web presence to succeed. So much so that we created this list of seven reasons.

Coming up with an iconic business name doesn’t happen overnight. You may have a bright idea hit you out of nowhere, but there’s still research and testing to do before making the final decision.

The name of your business is everything. It reflects the character of your company and the quality of services/products offered. It should be catchy, but not too out-there that it doesn’t make sense.

Similarly, the name needs to be able to withstand the test of time. Think of the purpose of your business now and what direction you may like to head in as the years go on. Little by little, the right name will come to you.

For help on choosing a business name, check out these great tips.

Are you looking for ways to improve your marketing strategy?

Do you feel like your current campaigns just aren’t having the level of impact you need?

In this post, we’re telling you a few of the many reasons why attending a trade show is one of the smartest things that you can do for your business.

Read on to learn how to blow the competition out of the water and grow your business quickly and effectively.

If you live in Ontario, you know how the weather can be throughout the winter. Perhaps you yourself have struggled with removing snow from your property. You are not alone in this, and you are aware that others might have the same issue every once in a while.

As a problem solver, you’ve decided to be the answer to such issues. You’ve decided to start your own landscaping and snow removal business, but are sure where to go from there.

The good news is that you are not alone in your new business venture. Studies show that over 97% of businesses in Canada are small businesses. That means there are plenty of resources for you.

Start by reading the rest of this article. Below are the details you need to know when getting started.

Did you know the average office worker receives 121 emails every single day? So while email marketing is one of the most effective forms of marketing, you have to make sure your emails stand out.

As a new business owner, it can be hard to know how to create a strong email campaign.

But don’t worry! We’ve gathered the 10 tips you need for writing successful email campaigns. Check them out below.

A website is more than just a way to make a name for yourself online.

In today’s digital world, most companies know that they need to have a web presence if they want to be successful. In fact, the majority of your customers will now research your products and services online before they ever reach out to your company. You won’t get far unless you have a site that engages and delights your users.

Of course, a website doesn’t just attract customers; it also acts as a powerful way to grow your company and develop your digital strategy. With the right website, you can even capture the attention of business brokers who are willing to purchase your venture when you’re looking to start something new or launch your exit plan. The question is, what separates a million-dollar website, from any other site?

Quit wasting time on mundane administrative tasks and focus on building your business.

There are many jobs that need to get done for your business to run smoothly, but you don’t have to be the person doing them. As a business owner, focusing on building your empire should be your priority.

Luckily, for every boring task that you don’t want to do, there’s a person or company you can outsource it to.

Keep reading for the 9 most commonly outsourced administrative tasks.

Over three billion people actively use social media. This is just one of the reasons it’s an effective way to increase brand awareness. Other benefits of using social media to get people to notice your brand is it’s cost-effectiveness and ease of use.

Add to that the fun of using social media to raise awareness, and you have a great solution for how to spread the word about your business. But how do you go about building brand awareness using social media?

In this guide, we’ll take you through the steps to maximize your social media success.

Are you trying to find ways to earn money as a stay at home mom? Staying at home to raise kids can save thousands of dollars without the need for childcare services. But what if you want to make a little extra? What if I told you that you could achieve that without...

If you're starting a business in Canada, the first step you'll need to take is to register your company. Most businesses need to be registered, although we'll go over the main exceptions in a moment. Navigating the company registration process can be seem a little...

Canadian small business owners have a lot to worry about. Along with surviving in a competitive market, we have taxes to worry about.

Fortunately, there are ways to reduce your business taxes in Canada. Depending on your business and personal finances, one of these ways could be incorporating your business. If you think about incorporating your business and want to learn more, here is more information on the process.

When tax season comes around, it’s important for you to prepare as a business. Tax deductions are a fair way in which the government allows you to reduce your tax bill.

Sadly, many business owners are completely unaware of what expenses they can claim, how much they can claim and how they go about doing it.

To help business owners, we’ve put together this article to give you seven tax deductions for Ontario business owners.

In 2016, the World Bank listed Canada as the 2nd best place to start a business in the world. It may also interest you to know that the World Bank based their analysis on 88 factors across 10 categories. Meaning, Canada was placed above the OECD average for the majority of the categories.

Canada is a great place to start and grow your business.

Now the question is, are you are planning on starting a general partnership business in Ontario? If you are, then you’re in the right place. Keep reading to find out all the details concerning this business structure.

Software-as-a-Service (SaaS) has changed the way we think about enterprise software companies. Not only that, but cloud technology has made your dream of starting a software company even more attainable.

That’s because SaaS programs offer businesses greater agility, a better platform for continuous delivery of high-quality software releases. This is great for software startups and their clients.

With SaaS taking the business world by storm there’s never been a better time to think about starting a software company.

With these startup ideas for kickstarting a modern software enterprise, you’ll be in the software business in no time.

Did you know that business in Ontario is so viable, that the GDP as a sub-national jurisdiction is worth $629 billion, which is larger than Sweden's or Switzerland's? Also, Ontario offers the opportunity to grow in a stable economy which helps business thrive. This...

Many startups need funding for prototypes, paying the first employees, and acquiring inventory. Let's face it; funding a startup is not always easy. In fact, it can be frustrating or seem impossible at first. But that should never stop you from taking a leap. There...

Is it time to hire new employees? If so, then you might be wondering how to find the best candidate among hundreds of resumes. You need someone who is qualified and will be a good fit for the company.

Lucky for you, we want to share our tips for hiring the best candidates. Read on to get started.